This space is not backed by a team of marketers, nor is it operated by a faceless editorial board. It is the ongoing, hands-on work of one person—me, Alexander “Lex” Petrovich—and it reflects everything I’ve learned (and continue to learn) about writing, publishing, and the powerful relationship between creators and readers.
I created this blog as a personal but professional initiative: a place where writers, aspiring authors, editors, and independent creators can find clarity, direction, and tools grounded in real-world experience. Every word published here is something I either wish I had known earlier or something I’ve tested in the trenches of the publishing process myself.
What This Site Stands For
I believe that publishing shouldn’t feel like a locked room with too many gatekeepers and too few windows. My goal is to help open that room—to demystify the process, remove unnecessary jargon, and offer direct, honest insight into how books (and careers) are built.
Here, you’ll find practical advice on topics like self-publishing, book formatting, pitching, building an author platform, and navigating the gray area between traditional and independent publishing. But beyond the technical guidance, I want to offer encouragement. I want to remind writers that their voices matter, that their work is valid, and that their stories deserve to be told—properly, professionally, and powerfully.
My Mission
My mission is to make publishing more transparent, accessible, and author-centered. This means stripping away the elitism, offering free or affordable resources, and focusing on people, not platforms.
- I want to empower writers with tools that let them own their creative process from idea to publication.
- I aim to provide unfiltered knowledge, free from affiliate bias, industry fluff, or unrealistic promises.
- I hope to create a digital environment where craft and clarity meet, and where writers can feel supported, not sold to.
The Vision
Long-term, this blog is more than just a collection of articles—it’s a growing knowledge base, a quiet resistance to the over-commercialization of creativity, and a testament to the belief that anyone with something to say deserves the means to say it well.
I envision a community of independent creators who are skilled, confident, and connected—who don’t feel like outsiders in the world of publishing just because they didn’t follow the “standard path.” This platform exists to support that vision, every step of the way.
Editorial Philosophy
Every piece published here follows a clear editorial compass:
- No empty content. If it’s not useful, it doesn’t get posted.
- No gatekeeping. Knowledge is meant to be shared, not guarded.
- No shortcuts. Integrity matters more than traffic.
For a full breakdown of the editorial process and values, you can visit the Editorial Policy page.
An Invitation
If you’re a writer who’s ever felt lost, overwhelmed, or shut out by the noise of the industry—you’re not alone. I’ve been there. This site is for you.
Whether you’re here for answers, inspiration, or simply a reminder that your work matters—I’m glad you found this space. And I hope it helps you move one step closer to where you want to be.
Welcome.
— Lex